AI Week
Milan 2026
In an event where the algorithm is the absolute protagonist, BizzyNow put people back at the center. Chosen as the official app of the IA Spiegata Semplice community, we created a digital bridge between participants, allowing them to connect in unison through targeted interactions and intelligent matchmaking.
The Challenge
AI Week is the largest European event on artificial intelligence, with over 20,000 participants. The main risk is fragmentation: how to allow thousands of professionals, entrepreneurs, and managers to exchange value in just a few days? Between crowded pavilions and hundreds of stands, traditional channels don't scale, leaving people isolated with their smartphones. To overcome this wall and unite the entire fair, BizzyNow stepped in as the official app of the IA Spiegata Semplice community, aiming to transform a crowd of visitors into a connected, interactive, and participating ecosystem.
The Solution
With BizzyMagic, we transformed networking into a compelling challenge, proving that play is the best accelerator for real interactions.
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Massive Participation
We recorded an organic audience activation that led to quality matches between complementary profiles.
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Prolonged Engagement
Gamification increased the average time spent on the platform by 40%, building user loyalty to the event.
AI Week 2026
Thanks to the dynamics of BizzyMagic, we achieved an extraordinary engagement score:
20,516
Total Interactions
658
Connections Generated
664
Active Participants
The Voice of Experts:
from audience to community
"Fewer slides, more magic, and more networking!"
At AI Week, we activated a bottom-up networking layer, transforming a passive audience into a connected and proactive community. Demonstrating fully organic traction, BizzyNow proved that when the tool meets a real need, people adopt it spontaneously to generate value and business.
High-Impact Engagement:
the BizzyMagic revolution
The BizzyMagic tournament was the true catalyst of AI Week, transforming the event into a pulsing network of contacts. Leveraging the power of gamification, the competition stimulated members of the IA Spiegata Semplice community to interact proactively and spontaneously. The result was a constant flow of valuable matches that demonstrated in the field how play and professional intent can merge to break down, once and for all, the barriers of traditional networking.
The Community has spoken!
Between a Magic match and a talk on AI, here is what the protagonists who lived the BizzyNow experience at AI Week say.
"Connecting, sharing, consolidating: BizzyNow best expresses the ability to create ecosystems, facilitate active participation, build lasting relationships over time. This is why we consider it an ideal partner for IA Spiegata Semplice. Transforming connections into concrete value and relationships into opportunities that grow are together an authentic goal of our times."
Pasquale Viscanti
Co-Founder of IA Spiegata Semplice
"... The Bizzy Magic tournament is a brilliant idea: proxy decks inspired by the world of artificial intelligence, a clever way to mix geek and professional culture. It's played, but there's also talk of tech, products, and ideas, without it feeling like a commercial presentation. What surprised me most was the community: finally many women too, both technical and game enthusiasts, in an inclusive and not at all snobbish environment ..."
Veronica Schembri
AI Solution Architect & Engineer
"Participating in AI Week was stimulating from many points of view, but the Magic 'AI edition' tournament organized by BizzyNow was undoubtedly one of the most original moments... Thanks to BizzyNow for creating a format that serves as an example of how innovation and experimentation can coexist in a light yet far from superficial way."
Caterina Camborata
Digital Development Expert
High-Impact Engagement
The BizzyMagic tournament was the catalyst that transformed the event into a pulsing network of contacts. The competition stimulated participants to interact proactively, generating a constant flow of valuable matches and demonstrating how gamification can be the best ally for breaking down the barriers of traditional networking.
Organizing an event or managing a community?
BizzyNow is the key to transforming every event into an unforgettable networking experience. With our proven strategies, we put human connections at the center of every fair, conference or business summit. Don't miss the opportunity to ignite networking with BizzyNow. Configure your community now or contact us!
